{"id":2382,"date":"2023-08-22T10:26:37","date_gmt":"2023-08-22T08:26:37","guid":{"rendered":"https:\/\/www.vaud.ch\/?page_id=2382"},"modified":"2026-04-29T14:02:40","modified_gmt":"2026-04-29T12:02:40","slug":"wer-sind-wir","status":"publish","type":"page","link":"https:\/\/www.vaud.ch\/de\/wer-sind-wir\/","title":{"rendered":"Wer sind wir?"},"content":{"rendered":"<div class=\"wp-bootstrap-blocks-row row justify-content-center\">\n\t\n\n<div class=\"col-12 col-md-10 col-xl-7\">\n\t\t\t\n\n<p>Eingebettet zwischen Seen und Bergen, ist der Kanton Waadt eine einzigartige Gegend im Herzen von Europa. Inmitten atemberaubender Landschaften befinden sich die renommiertesten Hochschulen, Industrien der Spitzentechnologie, hochkar\u00e4tiges Know-how, Regionalprodukte und ein aussergew\u00f6hnliches Kulturerbe.<\/p>\n\n\n\n<p>Die Aufgabe von Vaud Promotion ist es, diese vielf\u00e4ltigen Vorz\u00fcge zur Geltung zu bringen und den Bekanntheitsgrad des Kantons Waadt zu erh\u00f6hen. Mit einem starken Image, Synergien und Aktionen mit Spillover-Effekten tragen wir zur wirtschaftlichen Entwicklung des Kantons bei.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VAUD, eine verbindende territoriale Marke<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1065\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Festival-International-de-Ballons-2017.jpg\" alt=\"\" class=\"wp-image-1851\" style=\"width:806px;height:536px\" srcset=\"https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Festival-International-de-Ballons-2017.jpg 1600w, https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Festival-International-de-Ballons-2017-751x500.jpg 751w, https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Festival-International-de-Ballons-2017-300x200.jpg 300w, https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Festival-International-de-Ballons-2017-768x511.jpg 768w, https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Festival-International-de-Ballons-2017-1024x682.jpg 1024w, https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Festival-International-de-Ballons-2017-1536x1022.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Chris Berger Photography<\/figcaption><\/figure>\n\n\n\n<p>Aus Liebe zum Kanton und mit Stolz auf unsere Erfolge schl\u00e4gt die von Vaud Promotion getragene Marke VAUD Br\u00fccken zwischen Industrien, Unternehmen, Hochschulen, Waadtl\u00e4nderinnen und Waadtl\u00e4ndern (ob geb\u00fcrtig oder in ihrer Wahlheimat), Touristen, Investoren und allen Partnern. VAUD ist in allererster Linie eine Mentalit\u00e4t, die Exzellenz, Ethik, Innovation und Nachhaltigkeit kultiviert.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab<em>VAUD ist mehr als nur eine Marke. Es ist ein Instrument der Wirtschaftsf\u00f6rderung, das die verschiedenen Sektoren und Wirtschaftsakteure mit dem Ziel vereint, die Vorz\u00fcge des Kantons hervorzuheben.<\/em>\u00bb <\/p>\n<cite>Isabelle Moret, Staatsr\u00e4tin<\/cite><\/blockquote>\n\n\n\n<p>Die St\u00e4rke dieses sektor\u00fcbergreifenden Vorgehens zur Geltung zu bringen, ist unsere Existenzberechtigung. Gemeinsam nutzen wir Mittel, um die Einzigartigkeit unseres Kantons hervorzuheben.<\/p>\n\n\n\n<ul class=\"wp-block-list editor-list\">\n<li>Indem wir diejenigen ins Rampenlicht r\u00fccken, die passioniert, inspirierend und innovativ sind, zeigen wir die Dynamik des Waadtlands auf und geben unserem Kanton ein Gesicht.<\/li>\n\n\n\n<li>Mit den Labels VAUD AMBASSADEUR und VAUD CERTIFI\u00c9 D\u2019ICI, die f\u00fcr Waadtl\u00e4nder Know-how b\u00fcrgen, zertifizieren wir ihre Exzellenz mit der Marke VAUD.<\/li>\n<\/ul>\n\n\t<\/div>\n\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-section has-lightblue-color-full-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-bootstrap-blocks-row row justify-content-center\">\n\t\n\n<div class=\"col-12 col-md-10 col-xl-7\">\n\t\t\t\n\n<h3 class=\"wp-block-heading\">Vorstand<\/h3>\n\n\n\n    <div class=\"members row \"  style=\"\">\n                        <div class=\"col-md-6\">\n                    <div class=\"member-item\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/1.png\" alt=\"Michel Rochat\">\n                        \n                        <div class=\"member-content\">\n                            <h3>Michel Rochat<\/h3>\n                                                            <span class=\"function\">Pr\u00e4sident von Vaud Promotion<\/span>\n                            \n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"col-md-6\">\n                    <div class=\"member-item\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/4.png\" alt=\"Kathryn Bradney\">\n                        \n                        <div class=\"member-content\">\n                            <h3>Kathryn Bradney<\/h3>\n                                                            <span class=\"function\">Vizepr\u00e4sidentin von Vaud Promotion<\/span>\n                            \n                                                            <span class=\"service\">K\u00fcnstlerisch und Exekutiv-Direktorin von Prix de Lausanne <\/span>\n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"col-md-6\">\n                    <div class=\"member-item\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/7.png\" alt=\"Chantal Baer\">\n                        \n                        <div class=\"member-content\">\n                            <h3>Chantal Baer<\/h3>\n                                                            <span class=\"function\">Mitbegr\u00fcnderin des Swiss House of Brands<\/span>\n                            \n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"col-md-6\">\n                    <div class=\"member-item\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2026\/04\/photo-SG.jpg\" alt=\"Simone Gibertoni\">\n                        \n                        <div class=\"member-content\">\n                            <h3>Simone Gibertoni<\/h3>\n                                                            <span class=\"function\">CEO von Clinique La Prairie<\/span>\n                            \n                                                            <span class=\"service\">Mitbegr\u00fcnder des Holistic Health<\/span>\n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"col-md-6\">\n                    <div class=\"member-item\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/3.png\" alt=\"Guillaume Le Cunff\">\n                        \n                        <div class=\"member-content\">\n                            <h3>Guillaume Le Cunff<\/h3>\n                                                            <span class=\"function\">Exekutiv-Vizepr\u00e4sident von Nestl\u00e9 S.A.<\/span>\n                            \n                                                            <span class=\"service\">CEO von Nestl\u00e9 Europe<\/span>\n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"col-md-6\">\n                    <div class=\"member-item\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2025\/09\/Christophe_Leyvraz_a.jpg\" alt=\"Christophe Leyvraz\">\n                        \n                        <div class=\"member-content\">\n                            <h3>Christophe Leyvraz<\/h3>\n                                                            <span class=\"function\">CEO von Vaud Promotion<\/span>\n                            \n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"col-md-6\">\n                    <div class=\"member-item\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2024\/09\/Myriam-Mermod.png\" alt=\"Myriam Mermod\">\n                        \n                        <div class=\"member-content\">\n                            <h3>Myriam Mermod<\/h3>\n                                                            <span class=\"function\">Direktorin von Pays-d&#8217;Enhaut R\u00e9gion Economie et Tourisme<\/span>\n                            \n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"col-md-6\">\n                    <div class=\"member-item\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2025\/05\/Martin-Pidoux.png\" alt=\"Martin Pidoux\">\n                        \n                        <div class=\"member-content\">\n                            <h3>Martin Pidoux<\/h3>\n                                                            <span class=\"function\">Direktor von Prom\u00e9terre<\/span>\n                            \n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"col-md-6\">\n                    <div class=\"member-item\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/2.png\" alt=\"Nathalie Seiler-Hayez\">\n                        \n                        <div class=\"member-content\">\n                            <h3>Nathalie Seiler-Hayez<\/h3>\n                                                            <span class=\"function\">CEO von Swiss Deluxe Hotels<\/span>\n                            \n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"col-md-6\">\n                    <div class=\"member-item\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/5.png\" alt=\"Christoph Sturny\">\n                        \n                        <div class=\"member-content\">\n                            <h3>Christoph Sturny<\/h3>\n                                                            <span class=\"function\">Direktor von Montreux-Vevey Tourisme<\/span>\n                            \n                                                            <span class=\"service\">Pr\u00e4sident der Association des Directrices\/eurs des Offices du Tourisme Vaudois &#8211; ADOTV<\/span>\n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Vertreter des Staates Waadt<\/h4>\n\n\n\n    <div class=\"members row \"  style=\"\">\n                        <div class=\"col-md-6\">\n                    <div class=\"member-item\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/12.png\" alt=\"Rapha\u00ebl Conz\">\n                        \n                        <div class=\"member-content\">\n                            <h3>Rapha\u00ebl Conz<\/h3>\n                                                            <span class=\"function\">LeDirektor f\u00fcr Wirtschaftsf\u00f6rderung und Innovation<\/span>\n                            \n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"col-md-6\">\n                    <div class=\"member-item\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/11.png\" alt=\"Pascal  Hottinger\">\n                        \n                        <div class=\"member-content\">\n                            <h3>Pascal  Hottinger<\/h3>\n                                                            <span class=\"function\">Generaldirektor von Generaldirektion f\u00fcr Landwirtschaft, Weinbau und Veterin\u00e4rwesen (DGAV)<\/span>\n                            \n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n\n\t<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-section has-lightblue-color-2-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0px;margin-bottom:0px\"><div class=\"wp-bootstrap-blocks-row row is-style-default justify-content-center\">\n\t\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Explorit__c-Explorit.jpg\" alt=\"Explorit \u00e0 Yverdon-les-Bains\" class=\"wp-image-1847\" srcset=\"https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Explorit__c-Explorit.jpg 1600w, https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Explorit__c-Explorit-300x169.jpg 300w, https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Explorit__c-Explorit-1024x576.jpg 1024w, https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Explorit__c-Explorit-768x432.jpg 768w, https:\/\/www.vaud.ch\/app\/uploads\/2023\/08\/Explorit__c-Explorit-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Explorit<\/figcaption><\/figure>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4 offset-md-1\">\n\t\t\t\n\n<h2 class=\"wp-block-heading has-white-color-color has-text-color\">Sie m\u00f6chten uns unterst\u00fctzen?<\/h2>\n\n\n\n<p class=\"has-white-color-color has-text-color\">Sie m\u00f6chten uns unterst\u00fctzen? Werden Sie Mitglied oder G\u00f6nner von Vaud Promotion (Seite auf Franz\u00f6sisch)<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-green-color-background-color has-background wp-element-button\" href=\"https:\/\/www.vaud.ch\/membres\/\">Mehr dazu<\/a><\/div>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":1373,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2382","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vaud.ch\/de\/wp-json\/wp\/v2\/pages\/2382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vaud.ch\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vaud.ch\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vaud.ch\/de\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vaud.ch\/de\/wp-json\/wp\/v2\/comments?post=2382"}],"version-history":[{"count":26,"href":"https:\/\/www.vaud.ch\/de\/wp-json\/wp\/v2\/pages\/2382\/revisions"}],"predecessor-version":[{"id":22140,"href":"https:\/\/www.vaud.ch\/de\/wp-json\/wp\/v2\/pages\/2382\/revisions\/22140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vaud.ch\/de\/wp-json\/wp\/v2\/media\/1373"}],"wp:attachment":[{"href":"https:\/\/www.vaud.ch\/de\/wp-json\/wp\/v2\/media?parent=2382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}