{"id":3081,"date":"2023-08-22T10:26:37","date_gmt":"2023-08-22T08:26:37","guid":{"rendered":"https:\/\/www.vaud.ch\/?page_id=3081"},"modified":"2026-04-29T13:49:30","modified_gmt":"2026-04-29T11:49:30","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.vaud.ch\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"
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The Canton of Vaud is an outstanding region nestling between lakes and mountains in the heart of Europe. Vaud\u2019s breathtaking landscapes play home to the most prestigious universities, cutting-edge industries, top-level expertise, regional products, and an exceptional heritage. <\/p>\n\n\n\n

VAUD, a federating regional brand<\/h2>\n\n\n\n
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\u00a9 Chris Berger Photography<\/figcaption><\/figure>\n\n\n\n

Vaud Promotion\u2019s mission is to enhance these multiple assets and develop the reputation of the canton. Through a strong image, synergies and actions that generate spin-offs, we contribute to the canton\u2019s economic development.<\/p>\n\n\n\n

For the love of our region and out of pride for our successes, the VAUD brand, supported by Vaud Promotion, builds bridges between industries, companies, universities, Vaud inhabitants (at heart or by adoption), tourists, investors, and all partners. Above all, VAUD is a mindset with a view to cultivating excellence, ethics, innovation, and sustainability.<\/p>\n\n\n\n

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\u201cMore than a brand, VAUD is a tool of  economic promotion bringing together the various sectors and economic players in order to enhance the canton\u2019s assets.\u201d<\/em> <\/p>\nIsabelle Moret, State Councillor<\/cite><\/blockquote>\n\n\n\n

Our rationale is to emphasise the strength of this multisectoral transversality and to pool the means to highlight our canton\u2019s uniqueness.<\/p>\n\n\n\n